PCWorld: Blogging Is Out, Facebook Is In, Study Finds
New data from Pew Research Center shows that older and younger adults active online have markedly differing preferences in how they communicate. You need to know where your market is most likely to be active to reach them.
“Just like red wine and classical music, blogging attracts a more mature audience, while the younger set prefers to share their lives via social networks. That’s according to a survey recently released by the Pew Research Center’s Internet and American Life Project entitled Social Media and Young Adults, which continues the PIAP’s obsession with tracking the digital habits of the so-called Millennial generation, defined in the study as young adults between the ages of 18 and 29.
The survey found that blogging has dropped by nine percent among Millennials in the last two years from 24 percent in December 2007 to 15 percent by 2009. During that same period, however, blogging won over more online adults aged thirty and over with a four point rise from 7 to 11 percent.”
