Social Media Today: Tumblr Blogging For Newbies
Tumblr has become the free blogging site of choice among journalists and some high-profile publications, including Newsweek. Could it be the right one for your small business?
“Tumblr has been in the news a lot lately. Last month the blogging platform became a top 50 site with over 6.6 million users and 1.5 billion page views a month. Mark Coatney, former senior editor at Newsweek recently announced his move to Tumblr, where he’ll be working to position Tumblr as a platform for journalists and readers to meet.
Coatney is credited with building Newsweek’s Tumblr presence, utilizing Tumblr as a new social media platform to interact with readers. Newsweek’s Tumblr sent about 1,000 readers a day to the magazine’s website, while Newsweek’s Twitter feed and Facebook page sent 200,000 to 300,000 monthly. Coatney said that the engagement of the Tumblr community is more valuable than the number of followers, ‘Newsweek has 100x the numbers of followers on Twitter as it does on Tumblr, but was getting 10x more engagement from those Tumblr followers. That’s a significant number, I think.’”
