New York Times: New E-commerce Initiative At Twitter
Twitter is borrowing the idea behind private and limited-time sale sites such as Gilt, Groupon and Woot. Followers of its @earlybird Exclusive Offers tweets get special deals.
“Last year, we wrote that Twitter was considering e-commerce as one of its revenue models. On Tuesday it unveiled its first foray into selling products.
The company announced @earlybird Exclusive Offers, which will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get access to the deals.”
