Laurie McCabe’s Blog: Mobile Commerce 101
Laurie McCabe argues that mobile commerce will create a revolution in how we do business that is comparable to the impact the Web had a decade ago.
“What is Mobile Commerce?
Mobile commerce (also known as mobile ecommerce, m-commerce and other variations) consists of two primary components. The first is the ability to use a wireless phone or other mobile device to conduct financial transactions and exchange payments over the Internet. The second is the ability to deliver information that can facilitate a transaction — from making it easy for your business to be “found” via a mobile Web browser to creating mobile marketing campaigns such as text promotions and loyalty programs.
Why Should You Care?
Just as the Internet and ecommerce revolutionized the way we promote, market, shop for and buy goods and services, wireless devices and mobile commerce are poised to create another revolution in the world of commerce.”
