Entrepreneur: How To Do Online Video Right
What does it take to create quality marketing videos for your Web site or YouTube? Easy. Quality planning, quality production, quality distribution, quality interactivity and quality sharing.
“Your success with online video boils down to one thing–quality. But there’s a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to marketing with online video. Those five qualities are explained below, along with tips, tools and traps to avoid.
No. 1: Quality Planning
Online videos aren’t as easy to change as a section of text on a website’s landing page, so it’s a good idea to do some planning before you start rolling the camera. Start by determining your objective for the video and then plan the content to meet that objective. Here are some examples of marketing objectives and content you should consider including in your video for each.”
