smallbiztechnology.com: How Locally Oriented Businesses Can Get More Leads Online
Think about businesses that are primarily focused on acquiring local leads – the businesses that advertise in the yellow pages, for example. Lawyers, doctors, accountants, bike shops, plumbers, “handy-men”, house maids and other services all want local customers.
Although more and more people are using the Internet, it can still be a challenge for these companies to find and acquire local customers. When I ride the train, I often see paper posters hanging on the telephone poles and walls advertising all sorts of local businesses – such as computer consultants and baby sitting.