The New York Times: Google Adds More Social to Search
“Google is trying to make users’ search results more social, adding new features to its search page and integrating relevant links from people you know and connect with online. Google hopes to improve your search results with this information.
As Maureen Heymans, Google’s technical lead for social search, writes on Google’s official blog, the company is planning to integrate ‘social circles’ and ‘social content'”