Open Forum: Email Marketing: Growing Your Database Without Annoying Customers
Katie Morell rounds up tips from marketing consultants on how to attract customers to sign up, including offering something of real value in messages, adding a frequent buyer program, showing them a printed copy of the newsletter and carefully explaining privacy policies.
“Every time I see an e-mail sign-up sheet next to a cash register, I turn the other way and praise myself for not falling into a spam trap. I’ve been burned far too many times and now keep my personal e-mail under lock and key.
Unfortunately, this isn’t good news for business owners. E-mail marketing campaigns are integral to even the smallest of businesses. They help raise awareness about products or services and secure a connection to customers in a fast and easy manner.
So how do you grow your database when you have customers like me?”
