InformationWeek SMB: 4 Steps To Avoid Social Media Landmines
In a nutshell: establish guidelines, monitor activity, recognize what’s in your control, be transparent. Now, go forth and market thyself.
“Many business owners are embracing social media for marketing and customer retention, but don’t guard against legal exposure and threats to business reputation. Get started with these four steps.
You can’t yell “fire” in a movie theater or “bomb” on a plane. But what if you Tweet it? A British man is finding out. Last month, Paul Chambers was arrested after airing his frustration in a Twitter post about weather-induced airport closure. Upon learning the airport where his flight was scheduled to depart was closed, he Tweeted this: ‘Crap! Robin Hood airport is closed. You’ve got a week and a bit to get your shit together, otherwise I’m blowing the airport sky high.'”
