Not only can a well-designed Facebook page add more credibility to your business, but it can also help you reach new customers you may not have met otherwise. If you’ve been only using your personal profile to promote your business, you could be missing out on powerful tools that can help you level-up your Facebook presence. Follow the steps below to get a brand new page up and running in just a few minutes.
How to create a Facebook business page
- Log into your existing personal Facebook account or create a new one. Even if you don’t use it for anything else, you must have a Facebook account to create a Facebook page. (Note: Clicking the “Create a Page” button will ultimately direct you to the login page.)
- Click the Menu button in the top right corner and select Page from the Create section.
- Add your page name, category, and description.
- Add a profile image and cover image.
- Add your website, location, business hours, contact information, and an action button.
- Make a welcome post and invite friends to like your new page.
Facebook page tips
Although they all have the same opportunities, not all Facebook pages are built the same. There are big things that can make a difference, like ensuring your page name is the same as your business name or using appropriately sized images for your profile picture and cover photo. If these basic items aren’t aligned, it may cause confusion about whether your page is the correct one for your business.
However, even small tweaks can have a large impact on the success of your Facebook page. For example, you can create a custom username in the Page Info settings to make your page’s URL more identifiable and easier to remember:
You should also consider adding as many photos as possible that are related to your physical business space, services, and/or products. The more photos you add, the more visual references your customers will have when interacting with your business.
Then, once you have the foundation of your Facebook page set, commit to posting regularly and responding to your customer’s comments and inquiries. Creating the page is only half the job—if you aren’t actively engaging your new audience, you’re still likely missing out on powerful revenue opportunities. Thankfully, you can add additional admins to the page to help manage posts, respond to comments, and help with regular page maintenance.
Don’t rely on your Facebook page alone
Although it’s easy to think of your Facebook page as its own independent marketing channel, it’s important to prioritize growing your owned audience. Otherwise, you could risk being cut off from the customers you’ve worked so hard to reach in the first place.
During the recent Facebook outage, businesses that didn’t have another way to contact their customers were effectively shut down until Facebook could get back up and running. It’s a cautionary tale: growing your presence on Facebook is important, but how does that growth ultimately benefit your business outside of the platform?
Read next: Facebook Outage: Small Businesses Must Refocus on Owned Audiences
