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7 articles written
Tessa Wegert
Popular
Marketing
Maximize Your Web Exposure
June 10, 2004
0
Word's out: The Internet's a vital marketing tool for...
Marketing
Media Buys for the Little Guys
May 9, 2003
0
Having worked for an agency most of my professional...
Marketing
The Occasional E-Mail Newsletter
October 17, 2003
0
You've heard me talk plenty about e-mail newsletters. I've...
Marketing
Paid Search Handbook (Part II)
July 1, 2003
0
To show how many options you have when pursuing...
Explore
Marketing
New Advertising Model: Calls, Not Clicks
Tessa Wegert
-
June 16, 2004
Several years ago, a small travel company approached the interactive agency where I worked. The firm was interested in...
Marketing
Maximize Your Web Exposure
Tessa Wegert
-
June 10, 2004
Word's out: The Internet's a vital marketing tool for small businesses. OK, so word has actually been out for some...
Marketing
Capturing Last-Minute Sales
Tessa Wegert
-
December 12, 2003
With Q4 well underway, media buyers are scrambling to find placements for clients in need of a promotional boost...
Marketing
The Occasional E-Mail Newsletter
Tessa Wegert
-
October 17, 2003
You've heard me talk plenty about e-mail newsletters. I've praised their value as vehicles for customer relationship management and...
Marketing
Paid Search Handbook (Part II)
Tessa Wegert
-
July 1, 2003
To show how many options you have when pursuing a paid search strategy, we've started listing industry players beyond...
Marketing
Paid Search Handbook (Part I)
Tessa Wegert
-
June 27, 2003
The evolving world of paid search advertising — a.k.a., pay-per-click search, pay per search, pay-for-performance search, and search engine...
Marketing
Media Buys for the Little Guys
Tessa Wegert
-
May 9, 2003
Having worked for an agency most of my professional life, I sometimes forget not all interactive media buyers approach...
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