5 articles written

Jeanne Jennings

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Marketing

A Strong Creative Brief Optimizes E-Mail Marketing

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I've been doing a lot of work with creative...
Marketing

How to Optimize E-Mail List Growth (Part 1)

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Seems everyone I talk to lately—my consulting clients, prospective...
Marketing

How to Optimize E-Mail List Growth (Part 2)

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In my last column, we talked about conversion rate...
Marketing

Six Inexpensive Ways to Target E-Mail

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One of e-mail's benefits is its ability to target...

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Marketing

A Strong Creative Brief Optimizes E-Mail Marketing

Jeanne Jennings -
I've been doing a lot of work with creative briefs lately. In some cases, clients provide them to my...
Marketing

Six Inexpensive Ways to Target E-Mail

Jeanne Jennings -
One of e-mail's benefits is its ability to target messages to sub-groups within your list. Yet going all-out on...
Marketing

How to Optimize E-Mail List Growth (Part 2)

Jeanne Jennings -
In my last column, we talked about conversion rate — the percentage of Web site visitors who supply their...
Marketing

How to Optimize E-Mail List Growth (Part 1)

Jeanne Jennings -
Seems everyone I talk to lately—my consulting clients, prospective clients, colleagues, and acquaintances—is looking to grow an in-house e-mail...
Marketing

Auditing Your E-Mail Initiatives: Five Areas to Examine

Jeanne Jennings -
Happy New Year! I've always looked at the beginning of a new year as a chance for a fresh...

Other Articles

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