We’re taking another trip into the archives of Help! My Business Sucks to mine more small business marketing gold. And this trip proves that there are still plenty of marketing lessons to learn from the old Mac versus PC advertising campaign. Apple takes the classic state-problem-offer-solution marketing strategy to new heights. How can you use it in your business?
Plus, if you’ve ever wanted to create your own Web show, you may want to check out the comprehensive, step-by-step package offered in this episode.
