Small Biz Marketing Tools: Group Buying Vs. Local SE Advertising

Smallbiztechnology.com: Small Biz Marketing Tools – Group Buying Vs. Local SE Advertising

Smallbiztechnology.com quotes from and comments on a blog item from online coupon company 8Coupons, arguing that group buying is a better bet for small businesses than Google’s local search engine advertising service powered by Boost.

“Google is adding more features to it’s Google Places platform, such as Google Boost

Online coupon company, 8Coupons thinks Google Boost will not work and that group buying services such as GroupOn or BuyWithMe are better for businesses. Here’s a blog post they wrote on this:

‘In short, Boost allows local business owners to promote their business listing on Google by having it appear in the “sponsored links” section when appropriate, at a cost. If you are a Thai Restaurant in San Francisco, and someone in San Francisco searches for “Asian Food”, well now your listing with phone number, address, ratings, even videos will appear on the top of the page. The business only pays when someone clicks on the ad.,”