Small Business Trends: Learn To Use Google AdWords At New Small Business Center
The learning provided is broken down into beginner, intermediate or advanced, so any small business owner can benefit immediately. Topics include writing great ads, choosing the best keywords and adjusting bids and budgeting.
“Through the help of social media and good site architecture, small business owners have come a long way in creating sites that not only rank, but also engage users. However, it’s no secret that one area where SMB owners still struggle is in the world of paid ads.
Last year we quoted a study that found that more than half of SMB owners quit paid advertising within six months of starting. Google is obviously looking to change that in the best way Google knows how – by creating valuable resources for SMB owners to learn from.”
