Entrepreneur: Calculating ROI On Social Media Investments
A discussion of tools and techniques for calculating a return on investment in social media marketing initiatives.
“When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are in it for the right reasons. Currency in social media is found in both relationships and content.
Still, you can’t improve what you don’t measure. So if your goal is to measure traffic, sales, or SEO ranking, here are some free tools that can help…”
