Entrpreneur: The Power Of Social Shopping
Social shopping sites such as Kaboodle, ShopWiki and others claim to provide consumers an online shopping experience that’s similar to or better than they would have in a store.
“Earlier this year, Giantnerd, a Boulder, Colo.-based outdoor gear and apparel e-tailer, spotted some consumer complaints on both its website and Facebook page about a unisex day pack it sold. Customers’ posts indicated the straps irritated their skin. The chief executive officer of this self-proclaimed “social shopping community powered by love,” Randall Weidberg, informed the product’s manufacturer. Using the online feedback, the two parties collaborated on how to improve the day pack. The manufacturer immediately modified the item, in time for its next production run.
This story exemplifies social shopping–the convergence of social media and e-commerce–at its best, says Judy Strauss, associate professor of marketing at the University of Nevada, Reno, and co-author of the study ‘Radically Transparent: Monitoring and Managing Reputations Online.'”
