Small Business Trends: Optimizing Your Small Business Home Page – 14 Tips
Fisher pulls ideas and advice from a variety of presentations. Some of it is familiar enough – use Google Analytics – and some of it is fairly technical, but if you’re looking for quick-hit help to boost website performance, this is a place to start.
“I recently had the good fortune to attend a session on landing page optimization at PubCon.com, the annual conference about search, social media, Internet marketing and website operation. I learned a lot, so I thought I’d share the 14 top takeaways from the session with Small Business Trends’ readers.
The experts who shared their knowledge at this session were Joanna Lord, Director of Customer Acquisition for SEO Moz; Kate Morris, SEO Consultant; and Tim Ash, CEO of SiteTuners.com. Here’s what each of them had to say.”
