Entrepreneur: Step By Step: Starting A Mobile Coupon Strategy
Jonathan Blum’s three steps – create a coupon in a mobile-friendly format, give it ‘redeeming’ qualities and distribute to mobile devices – may sound self-evident, but Arnold provides useful advice on how to complete each.
“Bargain hunters may be savvy with scissors or an online coupon code, but consumers are just getting used to the idea of redeeming coupons through their mobile devices. This means the people and the technology behind your point-of-sale need to be equipped to troubleshoot issues with new paperless price reductions.
As a small-business owner, one advantage is that you don’t need to invest in pricey technology to make your coupons easy to use. Building an effective mobile coupon strategy is as simple as following these three steps…”
