Why You Need A Social Media Home Base


Open Forum: Why You Need A Social Media Home Base

Relying solely on social media sites for marketing may seem like a logical route, but it doesn’t work, says marketing consultant Lena West. You still need a website to send customers to after you engage them with social media.


“I recently received an e-mail from a woman living overseas who wanted my help on developing a social media strategy. I was really looking forward to speaking with her because she had an interesting goal: to collectively promote a group of experts from her country.

The time came for us to talk and she wanted to know how she could use social networking to further her planned marketing efforts. I asked her for her website address. She didn’t have one.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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