“Remember those TV ads for clap-on, clap-off light switches and key chains..? You clapped your hands and on went the light or beep went your key chain. You clapped your hands again and off went the light and your key chain stopped beeping.
Are you looking at social media in the same way? Clap your hands and on goes your social media ‘campaign’. Clap your hands again and it’s turned off.”
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