Entrpreneur: How To Turn Online Contacts Into Customers
Columnist Starr Hall’s tips include being generous in sharing knowledge and expertise with online contacts before they become customers, but not too generous, avoiding slipping into spamming contacts and not acting ‘desperate.’
“Misguided marketers are trying to use “old-school” marketing tactics in a new, consumer-driven business landscape. But being the best, the cheapest or the most convenient is no longer going to get you the results you’re after; so don’t promote these virtues on social networks.
We’ve all seen how kindness, honesty and generosity online are rewarded. And yet internet conversations are getting heavier with sales pitching and self promotion by the minute. This sales pitching is not only turning consumers off, it’s giving internet marketing a bad rap and making it more challenging for business to convert contacts into sales.”
