Entrepreneur: Get a Grasp on Google’s Content Network
Using Google’s Content Network rather than just the keyword search engine can make it easier to ensure your ad gets seen, where you want it to be seen.
“Google is now the largest advertising network in the world. Want to sell Frisbees in South Africa or upholstering in Kokomo Indiana? Every time someone searches the term Frisbee in Johannesburg, Google will show your ad. And you only pay when they click. Your ads can be showing in 15 minutes.
Not only is does Google have the farthest reach; it’s the most precisely targeted form of advertising there is. But the targeting goes beyond bidding on a keyword like “Scottsdale Arizona Real Estate.” You can target the exact kind of people you want on websites you want using the Content Network.”
