InformationWeek SMB: Ringio Offers Enterprise-class Call Center Solution For SMBs
Ringio’s Rich Calling service offers integrated communications and customer relationship management (CRM) functionality at a price small businesses can afford.
“Just because SMBs can’t afford enterprise-class call center technology doesn’t mean that they don’t have call-center needs every bit as complex as large corporations. Moreover, with smaller customer bases and less entrenched brand recognition, the quality of customer care that SMBs provide, potentially, can have a bigger impact on the bottom line. Bringing the CRM and telephony functionality that enterprises take for granted to SMBs is the premise of the Rich Calling service announced today by Ringio.
‘The high-level idea behind Ringio is to solve the issue of uninformed phone calls between customers and employees and give the employee more context, more info, and more help when a calls come in,’ said Ringio Co-founder and Chairman Michael Zirngibl. ‘The type of technology is not revolutionary. It has been used in large corporations and call centers for some time; CTI [computer telephony integration] and CRM-integration can cost tens to hundreds of thousands of dollars. We’re making this type of technology available, accessible, and affordable so that a five-person company can benefit from the same technology as a million-dollar call center.'”
