PCmag@Work (Small Business): Monitor Social Media Marketing With Sprout SRM Service
Sprout offers online “social media management” (SRM) services that can help you measure the success of your marketing efforts with Twitter, Facebook, LinkedIn, FourSquare, etc.
“Sprout Social, a provider of social relationship management (SRM) services, recently announced the launch of its new Sprout Social SRM platform that combines several tools that businesses need to plan their social network presence. Think of it has Hootsuite, but with a decidedly business-centric slant.
Sprout Social SRM provides a complete social media relationship management platform to serve the full spectrum of users, from the green novice to the advanced power user. Sprout Social SRM combines contact management and web monitoring with cross-posting to Facebook, Twitter, Yelp, LinkedIn and FourSquare into a single interface so that businesses interact with customers, geo-target messages, and schedule them for posting during key hours of the day to reach potential customers. The goal? To bolster online brand marketing and promotions to help expand the company’s reach.”
