Small Business Trends: Roundup – SMB Blogging and Social Media Basics
Culled mostly from non-mainstream online media, these articles cover everything from how to measure return on investment (ROI) for social media marketing, to how bloggers can sometimes scoop traditional media, to tips on how to create blog content.
“Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to your small business success. Does your business have a blog, a Facebook or Twitter presence, a LinkedIn profile? The growing influence of blogging and social media not only with customers and potential partners but also within the worlds of traditional media, government and big business are undeniable. Here is what your small to medium sized business should know about the new direction.
Intro –
Social media is nothing new. Only the velocity has changed. So says social media and blogging guru Chris Brogan in an interview with Hilz Fuld after brushing off a question on social media’s supposed fad status. Chris’s belief? That Twitter, Facebook and blogging are no different than the telephone or the mail delivered to your door. The only difference may be the delivery method. How does this change how you think of social media and blogging for your business? Tech ‘N Marketing”
