Google Goes for Social Search

Always evolving, Google’s got a new program to make its search engine even more social. Kenneth Corbin over at InternetNews.com takes a look at the latest innovation from Google Labs.

Google today unveiled a new project to give its flagship search engine a social makeover.

Social Search, an experiment underway at Google Labs, aims to add a dash of personalization to the results served up in the popular search engine by layering in the proliferating online content being produced by people's friends and acquaintances.

"Most people on the Web today make social connections and publish Web content in many different ways, including blogs, status updates and tweets," Maureen Heymans, the project's technical lead, and product manager Murali Viswanthan wrote in a blog post. "This translates to a public social Web of content that has special relevance to each person. Unfortunately, that information isn't always very easy to find in one simple place."

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