Building Customer Loyalty Without Social Media

A contrarian post suggesting that you don't need Twitter and Facebook or even a Web site to build customer loyalty using the Internet.

"With the noise of Facebook and Twitter constantly in our faces, some business owners might think that the only way to market to their customers is to build a fancy web site, integrate it with Twitter, do a fancy social media marketing campaign and buy some Google cost per click text advertisements.

However, all of this is not necessary, if you want to build a simple and effective campaign to market to your customers and keep them loyal."